A worldly cup
By Prisma News
The 2010 FIFA World Cup, hosted this year by South Africa, begins on Friday. In case our American readers have any illusion, this is a really huge deal. The World Cup is hands-down the most-viewed sporting event in the world. This year, some 30 billion viewers are expected to tune in to watch the 32 qualifying teams play a total of 64 matches.
What else do you need to know? Well, the tournament kicks off on Friday with a match between South Africa and Mexico. And on Saturday, the U.S. takes on England, in what promises to be a spectacular game. In the U.S., you can watch the games on ESPN. If you’re the betting type, then you’ll be interested to know that early odds are on record-5-time champion Brazil to take home the FIFA World Cup trophy.
Below, links to some articles that explore the multilingual aspects of the World Cup:
- Slate: Does the World Cup have a Lingua Franca?
- Mail & Guardian: Durban street vendors tackle languages for World Cup
- Times Online: World Cup fans tweet in tongues
- Times Live: Pharmacists bridge language gap for fans