[Archives]
Recent Entries
How’s your Anglophone reception
Hollywood raises the bar on ethnic authenticity
Culture is a minefield. Tread carefully.
Five words that should be imported into English
The blogosphere across different hemispheres
What’s the meaning of green in Greenland?
Lost in Translation: Strange signs from abroad
When your translator is truly checked out…
Beware of Slippy: For Shanghai, Chinglish is no laughing matter
Lost in Translation: Verizon Wireless
How well do you know your target market?
Is Twitter ready to go global?
In India, Microsoft and Google go local in a big way
It’s Miller Time in North Korea
Global road warriors: learn to fit it all in one bag
In China: All atwitter about microblogging
Does Crowdsourcing have a Place in the Translation Industry?
The Era of Open Standards is here
Translation Tools Without Borders
Content Convergence: Come Together Write Now
Beijing’s Olympic Task: Serving Up Gold-Medal English
In India, Microsoft and Google go local in a big way
By Prisma News
Category:
Talk about the need for localization! After discovering that 95% of Indians prefer their local language over English, Microsoft began offering Language Interface Packs in 12 Indian languages: Assamese, Bengali, Gujarati, Gurmukhi, Hindi, Kannada, Konkani, Malayalam, Marathi, Oriya, Tamil and Telugu.
According to an article in the India Times, Google is also moving quickly to provide services to Indians in their mother tongue, including its Gmail, Blogger and Orkut products as well as an offline transliteration tool that encompasses some 14 Indian languages.
“This is increasingly being seen now as a huge opportunity,” writes India Times business reporter John Sujit."For Microsoft, this means it can sell more of its Windows 7 or Office Suite. But as more and more of our activities move to the internet, its a fight with the likes of Google to see who can create the most acceptable applications for local language emailing, messaging, blogging, or social networking. .”
- Press release: Microsoft India introduces host of customized language computing solutions
- Times of India: MS, Google slug it out in local languages
Page 1 of 1 pages