What’s the meaning of green in Greenland?
By Prisma News
Although it’s tempting to regard localization as a mostly linguistic endeavor, the fact is, visual symbols, such as colors*, can hold powerful cultural meaning. And those meanings can vary significantly from one culture to the next.
Colours in Cultures, by Information is Beautiful
We can’t vouch for the full accuracy of this chart, but it’s a brilliant attempt by the blog Information is Beautiful to demonstrate the range of meanings that different colors can have around the world. Consider this chart the next time you attempt to localize a communications piece simply by swapping out the text!
*(Not to mention images, graphic design and other visual modes of communication – but more on those some other time.)