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Recent Entries
How’s your Anglophone reception?
Hollywood raises the bar on ethnic authenticity
Culture is a minefield. Tread carefully.
Five words that should be imported into English
The blogosphere across different hemispheres
What’s the meaning of green in Greenland?
Lost in Translation: Strange signs from abroad
When your translator is truly checked out…
Beware of Slippy: For Shanghai, Chinglish is no laughing matter
Lost in Translation: Verizon Wireless
How well do you know your target market?
Is Twitter ready to go global?
In India, Microsoft and Google go local in a big way
It’s Miller Time in North Korea
Global road warriors: learn to fit it all in one bag
In China: All atwitter about microblogging
Does Crowdsourcing have a Place in the Translation Industry?
The Era of Open Standards is here
Translation Tools Without Borders
Content Convergence: Come Together Write Now
Beijing’s Olympic Task: Serving Up Gold-Medal English
Where the growth is
By Prisma News
Category:
“Western multinationals are investing ever bigger hopes in emerging markets. They regard them as sources of economic growth and high-quality brainpower, both of which they desperately need. Multinationals expect about 70% of the world’s growth over the next few years to come from emerging markets, with 40% coming from just two countries, China and India.
The potential market is huge: populations are already much bigger than in the developed world and growing much faster (see chart below), and in both China and India hundreds of millions of people will enter the middle class in the coming decades.”
The Economist: The world turned upside down
