Customized Workflow for Weekly Hispanic Ad Inserts

The Client

When a major electronics retailer wanted to produce a Spanish version of its weekly newspaper circular, Prisma went to press.

The Challenge

Producing a weekly circular requires the utmost in discipline, workflow, and accuracy--week after week. Only a highly integrated team of talent, technology, and translation experience will do.

The Solution

Prisma ‘s customized workflow solution enabled the client to reach hundreds of thousands of Spanish-speaking customers every week, with efficiencies of scale, use of translation memory, and with very limited exposure.

The Outcome

The retailer’s marketshare of Hispanic consumers continues to grow steadily thanks to a strong commitment to reach out in the language of its customers, week after week.