Financial services Chinese Web site development
The Client
When this financial services company’s CEO decided to organize a global conference in Beijing, they realized they needed a Chinese version of their Website, and a localization strategy for the Chinese market.
The Challenge
Localizing financial services for China is tricky business, including branding issues, regulatory, service selection and naming, legal review, and cultural marketing issues.
The Solution
Using Idiom WorldServerTM, Prisma developed a rapid-launch strategic roadmap that factored in all key requirements, including SharePoint migration, programming in XML and HTML, product selection for the Chinese market, validation, QC, and launch.
The Outcome
The Chinese site was launched with the right product mix, branding, and positioning for the emerging market for financial services in China.
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Right-to-left languages include Arabic, Hebrew, and Farsi (Persian). However, Arabic numerals (1, 2, 3...) are written left-to-right, requiring bidirectional formatting.
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