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Our values

Prisma’s core values are more than words; they are the ethical tenets that we as a professional team aspire live by and work within.

As translation professionals, our job is to help clients communicate with the world. In such an occupation where words, concepts, and ways of thinking and seeing are so relative and subjective, a core code of values is not a luxury; it’s essential. Our core values include the following:

Translation Integrity. Integrity comes from the Latin word meaning whole, complete, or entire. As translators, we are committed to taking a holistic or “integrated” approach to your work.

We will strive to understand the context, purpose, and audience in order to provide you with translations that are meaningful, effective, and grounded in the “integrity” of full context.

Excellence in Translation.The importance of translation quality should be self-evident; we choose to make it a core value. Excellence in translation means we strive to understand fully the source message, to apply critical thinking skills to ask the right questions, root out ambiguities, clarify intent, and understand the target language and culture thoroughly.

We will never compromise excellence, even as we strive to meet the business needs of time and cost; where they cannot be reconciled, we believe we will never err by coming down on the side of excellence. 

Leadership. You rely on us to be your “voice” around the world. By entrusting your global communication with us, you are asking us to help guide you through the complexities of language, culture, and meaning around the world.

We are committed not just to providing translation solutions, but to offering leadership and guidance to you in the form of advice, counsel, expertise and experience in communicating and conducting business around the world.

Value. As a business, we produce and provide value to you. The measure of that value can take many forms, tangible and intangible, but we must always be mindful of our need to prove our value to you with every project, service, and solution that we deliver.

We will do our utmost to deliver value to you in every aspect of our service, and to charge a fair rate for our services, such that all parties benefit from our work.

Global Citizenship. “Translation” means crossing over or going from one side to another. Translators help connect people to each across languages, cultures, and markets. Being good translators means being good global citizens, which implies a fundamental respect for cultures, differences, and commonalities.

We will strive to be first-rate ambassadors for you as we take your communication to the world, and to do so with the cultural sensitivity, awareness, and responsibility that unites both our clients and our end-users in a common global environment.