Culture drives the brand experience.
We know you have choices, so why work with Prisma?
Five key reasons we’re different:
1. We think globally.
Most creative agencies think they’re global—and some are. But that doesn’t mean they are global thinkers.
Prisma’s team thinks globally because we’ve been there: we’ve lived in over 80% of the countries on the planet; we speak dozens of languages and dialects; we’ve ordered the wrong food, drunk the water, overpaid and underpaid for lodging, and over the course of decades, developed friendships, had arguments, made up, and learned what it means to think differently.
Our experience informs every one of your projects, and we think that’s of great benefit to you.
2. We think locally.
If as they say, “all politics is local,” it is equally true that all business is local. Nobody buys from a global entity; they buy something from a store, or Web portal, or catalog that delivers a local message that is relevant and that resonates personally.
For all of Prisma’s global thinking, we understand the importance of local thinking as well—the so-called user experience that, at the end of the day, is what global communication is all about.
3. We think strategically.
Strategic thinking comes from understanding not simply the sum of the parts, but from a deeper understanding of how the parts fit together and why.
Many agencies ask “what countries do you want to go to?” We ask: where do you want to go once you get there? What communication goals do you have? What kinds of consumer relationships will be key to success in your chosen markets?
4. We think outside the box.
Thinking globally means thinking outside the box—your home culture, your comfort zone, your cozy corner.
Our team thinks outside the box because we’ve lived outside the box, and we believe that makes us better marketers to the 99% of the planet that lives there, too.
5. We listen.
Finally, great thinking starts outside of our own thoughts—by listening. Agencies are notorious for being bad listeners, but we know you can’t learn a language or culture without great listening skills, let alone market to one.
We think we’re different, and we’re eager to listen to what you think after giving us a try.