Culture drives the brand experience.
How “global ready” is your brand? Are your brand’s attributes and positioning optimized for the various local cultures and markets around the world? Is your brand promise as relevant in Shangai as it is in Sacramento? If you want to get the greatest impact from your marketing and advertising expenditures, having a global-ready brand is essential.
An effective brand is one that has both a clear global identity and, at the same time, is delivered locally to create meaningful personal experiences for consumers in their own language, culture, and context.
The global marketing highway is littered with examples of bad brand localization, with results ranging from the humorous to the culturally offensive. The cost of these cross-cultural faux pas can be measured in lost dollars, damaged customer relations and delayed time to market.
Our brand localization process helps prepare, position, and communicate your company's brand for an effective and meaningful local experience for any target market or culture, from strategy through execution.
Our strategic work focuses on deconstructing your brand into its core global attributes and those requiring localization. We then develop a roadmap to execute and deliver an effective brand experience with cultural sensitivity, linguistic accuracy, and local relevance.
To learn more about our brand localization services, contact us*.