Culture drives the brand experience.
How “global ready” is your brand? Are your brand’s attributes and positioning optimized for the various local cultures and markets around the world? Is your brand promise as relevant in Shangai as it is in Sacramento? If you want to get the greatest impact from your marketing and advertising expenditures, having a global-ready brand is essential.
Graphic Design for Global Audiences
Designing graphic communication pieces for global audiences requires a combination of creative skills and technical expertise.
Our design team brings together both: expertise in international creative design, including colors, symbols, and proven graphic trends that work across cultures and audiences, as well as technical expertise in fonts, layout requirements, and accommodation for text expansion in multiple languages.
Global design is also about knowing what not to do: culturally inappropriate colors, symbols, photos, and iconography. Our team includes both designers and reviewers to ensure an effective final piece, and a positive reception within the target audience and culture(s).
Rounding out our team are experts whose contributions are equally essential to successful design, including:
- Multilingual copywriters
- Translators & Editors
- Regulatory Experts (for certain fields)
- Packaging and Labeling Engineers (for certain fields)
And finally, a project management team that brings it all together, from design concept to printing and publishing across all media.
To learn more about Prisma’s Graphic Design for Global Audiences services, contact us*.