Culture drives the brand experience.
Global Market Research
How “global ready” is your brand? Are your brand’s attributes and positioning optimized for the various local cultures and markets around the world? Is your brand promise as relevant in Shangai as it is in Sacramento? If you want to get the greatest impact from your marketing and advertising expenditures, having a global-ready brand is essential.
Multilingual Market Research
Market research is a highly-structured endeavor. When it involves testing or surveying across multiple languages and cultures, the need for a careful, structured approach is even greater.
We work closely with several major market research companies to support a full range of multi-lingual research services, including:
- translation and coding of verbatims
- ethnographic studies
The workflows, software and programming requirements for these projects are unique and often complex. Prisma has extensive experience with a wide variety of MR packages, as well as the use of XML and other tools to facilitate multilingual surveying.
Our Market Research services include:
Translation and Localization. We translate surveys and market research questionnaires for any target language or market. Our unique process ensures that questions are worded correctly and are culturally appropriate and that results can be compiled and rolled up into larger, meaningful views with all cultural differences and linguistic issues accounted for in the results.
Translation Management. We develop and manage translation memories, bringing greater consistency and savings to market research initiatives over time.
Workflow Development. We work with you to optimize market research workflows, enabling you to get results faster and more cost-effectively, and with greater consistency and quality.
To learn more about our Multilingual Market Research services, contact us*.