Culture drives the brand experience.
How “global ready” is your brand? Are your brand’s attributes and positioning optimized for the various local cultures and markets around the world? Is your brand promise as relevant in Shangai as it is in Sacramento? If you want to get the greatest impact from your marketing and advertising expenditures, having a global-ready brand is essential.
The SPECTRUM™ Global Brand Assessment helps you determine the global-readiness of your brand, and your organization’s ability to support it..