Global-Ready Strategic Consulting Group
We understand global. Differently.
Our Practice Areas : Global Marketing Excellence
Our Global-ready Group provides cultural consulting services to help ensure the integrity, appropriateness and effectiveness of your global messaging, including:
- international ad campaigns
- culturally-specific campaigns
- public relations strategy
- corporate collateral
- translation and localization
We act as a cultural sounding board, editor, concept facilitator, and overall cultural advisor in the complex world of global communication to help you avoid expensive and/or embarrassing mistakes.
Cultural consulting covers the five key stages of market translation, including:
- Strategic development
- Writing and Editing
- Design and Graphics
Cultural consulting is most effective when initiated at the earliest stages of global strategy development.
Cultural Damage Control
Finally, we provide assistance in cultural damage control. You may have a campaign or communication effort that has gone awry, from a translation error to a major cultural faux pas.
In such an event, an informed, culturally-sensitive public relations strategy is essential.
We work closely with you using our detailed “Three A’s” damage control process, which follows three basic tenets:
- Act swiftly.
- Analyze. We determine the root cause(s) of the issue from the audience’s cultural perspective.
- Amend. We restore the cultural credibility in a way that is meaningful to the target culture and audience.
To learn more about our cultural consulting services, contact us.