Global-Ready Strategic Consulting Group
We understand global. Differently.
Our Practice Areas : Global Marketing Excellence
Cultural Consulting
Our Global-ready Group provides cultural consulting services to help ensure the integrity, appropriateness and effectiveness of your global messaging, including:
- international ad campaigns
- culturally-specific campaigns
- public relations strategy
- corporate collateral
- translation and localization
We act as a cultural sounding board, editor, concept facilitator, and overall cultural advisor in the complex world of global communication to help you avoid expensive and/or embarrassing mistakes.
Cultural consulting covers the five key stages of market translation, including:
- Strategic development
- Concepting
- Writing and Editing
- Design and Graphics
- Deployment
Cultural consulting is most effective when initiated at the earliest stages of global strategy development.
Cultural Damage Control
Finally, we provide assistance in cultural damage control. You may have a campaign or communication effort that has gone awry, from a translation error to a major cultural faux pas.
In such an event, an informed, culturally-sensitive public relations strategy is essential.
We work closely with you using our detailed “Three A’s” damage control process, which follows three basic tenets:
- Act swiftly.
- Analyze. We determine the root cause(s) of the issue from the audience’s cultural perspective.
- Amend. We restore the cultural credibility in a way that is meaningful to the target culture and audience.
To learn more about our cultural consulting services, contact us.