Global-Ready Strategic Consulting Group
We understand global. Differently.
Our Practice Areas : Global Marketing Excellence
Global Marketing Excellence Kaizen
Our Global Marketing Excellence Kaizen program helps senior marketing executives to bring their marketing and branding initiatives to a higher level of global readiness.
Our program is designed for rapid, concrete results, emphasizing following the five core Kaizen elements of teamwork, personal discipline, improved morale, quality circles, and suggestions for improvement. In the context of global marketing, this approach “translates” into several critical results:
- implementation of global marketing best practices
- deeper insights into global customer needs
- more effective, authentic brand experiences for global customers
- improved localization of brand experiences while maintaining core global brand
- greater cultural sensitivity in global marketing