The NameBridge™ Final Report

We offer three levels of Final Report, representing varying depths of information, analysis and insight.

Each option fits a different purpose and client need. Whether you are an experienced market research professional, a marketing manager or new to global marketing, we offer a report type that’s right for you.

We can also customize reports to meet the specific needs of a client or project. Feel free to ask us about customized Final Reports.

• Basic
• Silver
• Gold
• Which Report is right for you?
• Feature Comparison

Basic
The Basic Report contains all data, findings and verbatims from the NameBridge survey. Includes quantitative and qualitative results presented in raw form plus percentages for each response.

The NameBridge Final Report answers questions relating to:

LINGUISTIC APPEAL
Name Appeal: How appealing is your brand name in the target culture?
Free Linguistic Association: What associations does your brand name have in the target culture, country or market?
Pronounceability: How easy/hard is your brand name to pronounce in another language?

CULTURAL INSIGHTS
Layers of meaning associated with your brand name
Most/least likeable about your name for the target culture

BUSINESS & COMPETITIVE LANDSCAPE
Recognition of similar products/names to your brand name
Fit/appropriateness of name for the culture
Fit/appropriateness of name for the audience

Basic Report Benefits

 Executive Summary. Summarizes the entire NameBridge project in a quick digest format.
 Basic NameBridge Results. NameBridge survey results are presented in raw data format, with percentages. Best for market research professionals or those familiar with interpreting basic survey data.

Silver
The Silver Report contains the complete set of NameBridge results, scored and ranked for ease of analysis and interpretation.

The Silver Report does not contain recommendations or ranking of results; the scored results are presented “as is.”

The NameBridge Silver Report answers questions relating to:

LINGUISTIC APPEAL

Name Appeal: How appealing is your brand name in the target culture?
Free Linguistic Association: What associations does your brand name have in the target culture, country or market?
Pronounceability: How easy/hard is your brand name to pronounce in another language?

CULTURAL INSIGHTS

Layers of meaning associated with your brand name
Most/least likeable about your name for the target culture

BUSINESS & COMPETITIVE LANDSCAPE

Recognition of similar products/names to your brand name
Fit/appropriateness of name for the culture
Fit/appropriateness of name for the audience

Silver Report Benefits
Executive Summary. Summarizes the entire NameBridge project in a quick digest format.

Scored and Ranked Data. In order to make the NameBridge results as easy-to-digest as possible, we score and rank the raw results and present them in a simple, clean table format. Even if you are accustomed to poring through raw statistical data, our system of scoring and ranking will make it easier to assess and compare NameBridge results and gain deeper insights into what they mean. Available in Silver and Gold Reports.

Integrated Presentation Format. Information in the Gold Report is integrated into a format that allows you to grasp easily both quantitative and qualitative information in a single view.

Gold Report
The Gold Report is the most comprehensive NameBridge report. It contains the complete set of scored and ranked results from the NameBridge Survey, as well as a deeper level of analysis and our expert recommendations and rankings for each name.

The NameBridge Final Report answers questions relating to:

LINGUISTIC APPEAL
Name Appeal: How appealing is your brand name in the target culture?
Free Linguistic Association: What associations does your brand name have in the target culture, country or market?
Pronounceability: How easy/hard is your brand name to pronounce in another language?

CULTURAL INSIGHTS
Layers of meaning associated with your brand name
Most/least likeable about your name for the target culture

BUSINESS & COMPETITIVE LANDSCAPE
Recognition of similar products/names to your brand name
Fit/appropriateness of name for the culture
Fit/appropriateness of name for the audience

Gold Report Benefits

Executive Summary. Summarizes the entire NameBridge project in a quick digest format.

Scored and Ranked Data. In order to make the NameBridge results as easy-to-digest as possible, we score and rank the raw results and present them in a simple, clean table format. Even if you are accustomed to poring through raw statistical data, our system of scoring and ranking will make it easier to assess and compare NameBridge results and gain deeper insights into what they mean. Available in Silver and Gold Reports.

Filtered Data for Ease of Interpretation. Frequently, market research reports contain large amounts of information that are simply not relevant or don’t add value to the larger picture. The Gold Report has all non-value-add data filtered out, allowing you to focus in on the most meaningful results. Appendices contain all data archived, but the Gold Report itself focuses on just what’s important to you.

Integrated Presentation Format. Information in the Gold Report is integrated into a format that allows you to grasp easily both quantitative and qualitative information in a single view.

Expert Recommendation. The Gold Report is the only report level that includes an expert recommendation. This additional offering requires our linguistic team to take the extra step to cross-review findings and rank them against the Creative Brief, providing you with an informed, expert assessment of which name(s) are ranked highest by our team, which would not make our cut, and why.

Presentation of Findings. The Gold Report also includes a meeting (live or virtual) at which findings and next steps may be discussed and reviewed with our Global-Ready group. This access to our language experts provides you with the closest thing to the “voice of your global customer.”

Which report type is for you?

Feature Comparison

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Report Type	Best for
GOLD	Best for clients who want the deepest insight into their brand names and the full benefit of our linguistic insights, rolled up into an easy-to-read summary with expert recommendations.
SILVER	Best for clients who are looking for a complete, finished data set for their internal review. No experts recommendations given—just the scored results.
BASIC	Best for clients who are accustomed to reading market research data and who do not require deeper insights, analysis or recommendations.