Global Marketing & Branding

Building Brands across Languages, Cultures, and Markets

NameBridge™ and Global Marketing Solutions
Spectrum™ Global Brand Audit
Global Design Services
Multilingual Market Research

How well does your brand travel across languages, cultures, and markets? Are your marketing materials effectively localized to balance both global and local needs?

The localization of marketing materials and brands requires a delicate balance. Occasionally, even large ad agencies miss the mark.
Prisma’s approach – based on the deep cultural know-how of our native-speaking translators who have extensive marketing experience – ensures that your message rings true to your target audience, communicating your global brand with local cultural sensitivity.

You can contact us:
Email:
Phone: +1-612-338-1500

NameBridge™ and Global Marketing Solutions

What´s in a name? From a branding standpoint, everything.

NameBridge™ is a creative market research service that field-tests and validates names across languages and global markets.

We “test-drive” your proposed brand names in target cultures and markets and provide answers to critical questions such as:

• What other words does your brand name sound like?
• Does the name have positive or negative connotations in the target culture?
• What synonyms or antonyms come to mind?
• Are there other associations in the national culture that, good or bad, may influence the perception or viability of the brand?
• How easy or hard is the name to pronounce for speakers of the target language?
• If given several names, which one(s) rate highest?

You´ve probably heard the famous case of the Nova, or perhaps other global naming disasters. With NameBridge™, you receive both quantitative and qualitative research that scores and validates your proposed brand names based on actual in-country name testing by native-speaking professionals.

Our NameBridge™ service suite also includes these related services:

Global Name Creation

Searching for that perfect global name for a new brand, product or service? We can work with you to create original brand names that will resonate globally and convey the brand attributes that you want to associate with your product or service.

Naming is a complex and tricky business, especially names that work across many languages. Our NameBridge team thinks and creates globally, so we can help you communicate locally.

Logo, Packaging, and Tag Line Testing

How global-ready is your logo, package design, graphics, colors, or other visual design elements?

How effective is your company´s tag line or other brand identity pieces?

NameBridge™ tests and validates a wide range of marketing communication elements, both linguistic and visual, using native-speaking, in-country professionals.
The results speak for themselves in each of your local markets.

Global Trademark and Copyright Clearance

Through our global network of legal and professional counsel, we research and clear prospective brand names for global trademark and copyright purposes, ensuring that your validated names are free and clear in your target markets.

From concept to copyright, NameBridge™ provides a turnkey service for global brand naming and registration.