Global Marketing & Branding

Building Brands across Languages, Cultures, and Markets

NameBridge™ and Global Marketing Solutions
Spectrum™ Global Brand Audit
Global Design Services
Multilingual Market Research

How well does your brand travel across languages, cultures, and markets? Are your marketing materials effectively localized to balance both global and local needs?

The localization of marketing materials and brands requires a delicate balance. Occasionally, even large ad agencies miss the mark.
Prisma’s approach – based on the deep cultural know-how of our native-speaking translators who have extensive marketing experience – ensures that your message rings true to your target audience, communicating your global brand with local cultural sensitivity.

You can contact us:
Email:
Phone: +1-612-338-1500

SPECTRUM™ Global Brand Audit

How “global ready” is your brand? Are your brand´s attributes, positioning, and equity optimized for the various local cultures and markets around the world? Is your company´s brand proposition for Springfield the same one you´re offering in Shanghai?

The SPECTRUM™ Global Brand Audit assesses the “global-readiness” of your brand and your organization´s ability to support the brand, across a number of key indices.

How it works
We start by understanding your brand´s core attributes, separating global attributes from those that may require localization. In each case, we take great care to respect your brand´s integrity and protect the core attributes that represent the brand essence.

We then gain an understanding of your target markets, consumers, cultures, and create a Brand Value Map® to find insights shared by multiple cultures and markets, and insights unique to specific cultures and markets.

Using the map, we work with you to ensure you have a global value proposition that is supported by effective local positionings for each culture or market.

The Results
The SPECTRUM™ Global Brand Audit provides you with several key deliverables:

1. a final report that benchmarks the “global readiness” of your company and its ability to deliver on your Brand Promise in the world´s local markets
2. a gap analysis that identifies areas in need of improvement in order to function in a globally effective manner
3. a Road Map for exactly how to develop your global brand strategy
4. How to make your documents translation-ready

and for your end users and customers…
a meaningful brand experience with your product or service, in any language, market or medium.

Benefits

• Learn/know/understand your brand´s current state of global readiness
• Receive a Road Map for fulfilling your global brand promise
• Ensure that your brand´s message will resonate with local audiences worldwide